If you are a graphic designer representing your company, i’m sure you are very familiar with the 6 Elements of design and the 4 Principles of Design. If not check this out:
6 Elements of Design: Colour, line, shape, texture, white space, form, harmony and balance.
4 Principles of Design: Contrast, alignment, repetition and proximity.
Just do a search on google, i am sure you can find pretty much variations and permutations on the above. But how about 10 Rules for Good Design? Let Pop Up Display (Singapore) discuss over at our writings :) Our 10 rules will cover a broad utilisation of the 6 Elements and 4 Principles of Design succinctly.
Rule #1 Keep a Concept
No matter how amazing your graphics are, without a message to the audience, its an empty shell – its not graphic design unfortunately. Have a simple but clear message, strong tone and a narrative idea to the audience.
Rule #2 Don’t just decorate, communicate too
It good to play with shapes and cool effects, but if you splatter them are across the art board, how can they (the readers) take away the message you are trying to deliver. You will probably end up with a load of junk images that will no longer consider as a design. Have a proper message that can clearly communicate the message with one view, if the message is unclear, it is probably worse off when they take away the message you aren’t intending to convey.
Rule #3 Speak with one voice
Just like how people speaks. If they are too many people speaking at one time, it will end up as noise. Focus on making every details relate harmoniously. As soon as there is one element that seems out of place, the message will be distorted and weakened.
Rule #4 Empty space is not a problem. Embrace it.
Empty space, white space or negative space is one of the important element that brings attention to your content. Don’t feel obligated to feel it up every time you have empty spaces. Apple Co. is one for the top manipulator of white space :) Should i explain more?
Rule #5 Use your typography as an image
Most of us love complexities naturally. We thought that the more details we have, the more the “wow” factor. And we love to combine manipulated images with complex typography, making the design highly manipulated. Typography is also a visual make up with lines and shapes. Why not for one time, consider using type as an image and judge hows the effect to people like?