Fundamentals of Every Exhibitor

How to prepare your outdoor exhibition

Whether you are a multi-national company or a small and medium enterprise, at certain time, your company will most likely be participating in an exhibition show or trade show. In Singapore, every year, there are many exhibitions held in Suntec Singapore Convention and Exhibition Centre or in Singapore Expo and Convention Centre. Some of these consumer trade shows or exhibitions in Singapore involve the sale of household appliances like televisions, refrigerators, handphones and furnitures. There are also food and travel fairs marketed by a diverse group of vendors.

Trade Shows

After spending weeks or even months of planning for the exhibition, preparing your business products, brochures and pamphlets, the next stage of the exhibition process is the preparation of an eye-catching backdrop and banner stand systems. Many exhibitors utilise the Pop Up Display Stand together with other basic banner stands. The main advantage of the Pop Up display is that it helps visitors to understand easily what are the products available in a simple and convenient manner. Exhibitors may also indicate special promotional items where visitors can get more value for their products. As there are many competitors in the exhibition centre, the competition is tough. In order to increase the sales of your products, it will be helpful if you have put up some large and eye catching display systems. In short, it will help the visitors find your products easily and also attract the visitors to your kiosks. You can expect more visitors attention, increased product enquiries and more sales in your products.

How to avoid common exhibition pitfalls

Participating an exhibition show can be a troublesome affair. However with proper planning and coordination, the journey to the exhibition show can be a smooth sailing one. Here are some common pitfalls and tips on how to avoid them.

i) Poor planning: The success of the exhibition show depend very much on planning. In every exhibition show, you have to plan your product layout and to present the stocks neatly at the kiosk. Once you have set the products layout right, you will be able to achieve your objectives easily. Going to the exhibition centre without proper planning is likely to cause some setbacks.

ii) Inexperience salesperson. The salesperson manning the kiosk is equally important. He must have good knowledge of the products and be able to explain to the visitor how to operate and use the products. This is because many potential customers may be too busy to read the lengthy product operation manual. If the salesperson is knowledgeable, he will be able to connect with the visitors and sell them the products successfully.

Advantages of the Pop Up Display Stand:

Listed below are some reasons why you might consider purchasing a Pop Up Display Stand for your exhibition booth:

1)  Pop Up Display Stands are light, versatile and easy to set up. It can be transferred from one location to another easily.

2) Pop Up Display Stands are ideal for displaying product’s informations – product brand, prices and many relevant information you required.

3) Special promotion items can also be displayed at the Pop Up Display Stand to capture visitors attention.

4) Pop Up Display Stands are affordable relative to iron and wooden customised backdrop. Reprint of graphics can also be done at a fraction of the original price.

There are many exhibitors in the exhibition centre and it is important to go further to make your exhibition booth stand out from the rest. To attract more visitors to your booth, it is required to add accessories to make an impact on the visitors who are spoilt for choices in a crowded exhibition centre. Adding a audio visual element like video is advisable. Using media on your kiosk creates an interactive environment, help to attract the visitors to you and thus connect the visitors to your products. One way to present the media to your kiosk is by using a mobile TV or a simple monitor stand. The two important things at your exhibition kiosk involve two main areas – attracting visitors to your booth and connecting with them once they are in. If you focus these two areas correctly, you can be rewarded with increased business sales.

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