After spending a great deal of effort and time, you have completed designing your ideal poster. It’s time to look into transforming your design into quality print that capture details with resolution. At the same time, this post will discuss on ways to protect your posters from damage. Lastly, exploring alternatives you can display your posters.
a) Poster Printing
Lets start off with poster printing. The printing industry in Singapore has been a well-developed one with adequate machineries acquired by printing companies around the city-state to meet the display and marketing needs of local companies. Advancement of print technology has took the world by storm such that one can simply print photos and posters right from their home. Of course, your quality of print is associated with the type of printers you used.
Professional printing is usually done with digital colour printing and offset printing. But if you are looking for a simple poster which is used for temporary advertising, your colour laser printer at home might suffice.
Digital Printing vs Offset Printing -> which one to choose?
Both use very different technology. Offset printing produces higher quality images than digital printing, and are used to print large quantity. Such commercial printing method for large quantity can be cheaper, faster and produces better resolution. Offset printings can accommodate a wide range of print media and are commonly used to print newsletters, brochures, invitation cards, business cards and many others. However, if you are not looking at large quantity, perhaps digital printing suits you better. The differences in print quality are mitigated with advancement of digital printing technology – whereas a pair of inexperience naked eyes cannot spot the difference easily.
b) Poster Material
There are a couple of materials which can be used to print poster, and it all boils down on your usage and needs. Poster materials can be Poster Paper or Poster Sticker. Simple as i categorised it, but each type has got a wide range of manufacturers and sizes, as well as differing quality and print resolution. It really depends on where do you source your poster material from.
Poster can have 5 standard sizes – A4, A3, A2, A1 and A0. Going further, poster paper can be further categorised into different Gram per Square Meter (gsm) – from 120 gsm to 280 gsm and even denser ones. The thicker it is the more expensive it gets. Paper being paper, they can be teared accidentally and are not water proof. If users identify that their posters are meant for indoor and short term usages, most will opt for poster paper because it is a lot cheaper,
This bring us to our next material – Synthetic Poster Paper. As the term synthetic suggests man-made, a synthetic paper is created from petroleum resin as such having properties largely similar to plastic. It offers the same characteristics as a normal paper except it lacks the element of wood pulp. In addition, the advantages of synthetic paper benefit users who intend to use them outdoor and with high frequency of transportation of their posters. Synthetic poster papers are tear resistant, crease proof and water proof – but definitely with such benefits, it can cost 3 times more than normal paper of similar size. Regardless, Synthetic Poster Paper is a great choice as a poster printing material in the modern world today.
The last material which we will be covering will be Poster Sticker. If your intention is not to pin or stick your poster on a wall but to hang or display them using a poster stand – then you will need to mount them on more solid material. One can simply opt for a thicker poster paper (more than 300 gsm) aka Art Card, or let your design be printed on a poster sticker and be mounted on a foam board. Whichever options, you can rest assure that your graphic quality will be retained.
A poster sticker mounted on a foam board offers the thickness you require to display your posters on a stand or frame for both outdoor and indoor. One might choose to use adhesive tape or glue to mount their poster paper on a foam board, but the outlook is not professional and the adhesion is not permanent. Too strong a glue can cause the poster paper to crease. Whereas using a poster sticker, your graphics will be smoothly, evenly and homogeneously mounted on the foam board offering a professional and quality outlook to viewers.
What about Poster Framing? The 2 main reasons for framing is to protect your posters or to increase the aesthetic value. One of the most convenient way users frame up their posters is through Snap Frames, they are commonly available in the 5 standard poster sizes and one simple need to snap open the 4 corners to insert or remove the posters. If you posters are mounted on a foam board, Plastic PVC Frame will be the best choice.
For our company, Pop Up Display strives to achieve a balance of cost-effectiveness yet not compromising on quality. As such, our material for poster printing is synthetic poster paper by default. Options to laminate with matte or gloss film. At the same time, we offer 5mm thick foam board for mounting. (black or white colour). More of our poster printing services and framing can be found here.
c) Poster Stand
The most common way for retail shop front or organisation to display their posters is by using a Floor Poster Stand. Within the category of floor poster stand, many variations exist. If you need one which is wind resistant as it will be placed outdoor for majority of the time – then you can consider the Water-base or stainless steel poster stand (weighing up to 12 kg). If you need one which is foldable and easily transportable, then you can consider the tripod base poster stand. A gentle reminder, do check if your poster size complements the stand before you make your purchase. The choice is really wide range, more of Pop Up Display’s Poster Stands can be found here.
Beyond using a Floor Poster Stand, one can also choose to display their posters by mounting to the ceiling by wire rope – ceiling mounted poster. Your poster will have to be first printed on poster sticker thereafter mounted on a foam board, then with the use of a wire rope, it can be elegantly install on to your roof.
If you are not intending to use the above methods, you can simply frame it up and display it on your shop front. This is a common method used by retailers. For A1 size, there is the A Frame Stand available. For any size smaller than that, the choice of Frame is widely aplenty in the Singapore market.
More information about Banner Material can be found here.