Understanding Trade Show Marketing and Why You Care?

As part of a company integrated selling and marketing programs, trade show has been an increasing important tool in today world. It is a great way for firms to position themselves and establish their share of the market. E-Commerce might have swept the world by storm in the recent years, but nothing beat having a real-life visual of the actual products and speaking to the sales person face to face before committing your hard earned money on the product.  The customers’ need for immediate and detailed information and a physical try out of the products have set an phenomenal growth in the number of trade shows.

Trade show doing more

Picture from https://www.gorilla76.com/wp-content/uploads/2012/09/trade-shows-and-web-marketing.jpg

But not all trade shows run the same. There are plenty of different trade shows dealing with the same products type. If you are unfamiliar with a particular show, you might want to consider checking with the organising party, their trade show website and the participating companies and itineraries. Remember that, they make money only if you attend their trade shows.

So why are trade shows the preferred strategy for companies? Cost-effectiveness is the answer. If your products are high in costs (expensive) and not established in the market yet. Trade shows are shown to be 2 times more effective than email and sales call marketing. In today world, a high percentage of trade shows visitors have large buying influence for their firms they represent.

Why should you care so much? In a very brief manner – because you can plan. Since you already know that the trade shows visitors have got large buying power and people don’t visit trade show to waste time. Plan on inviting the correct visitors, plan on bringing in the correct exhibits for them, plan on sending your top sales person to talk to them. Even plan for the details of the travel and accommodation of important clients. Prospective clients are willing to come down to visit your trade show to learn, evaluate about your company exhibits and even perhaps to meet up with their industry counter parts.

At the same time, the set up of your trade show booth is extremely important because it represents your company image. Your type of display, the graphic design, your brochures and catalogues distribution manner all contribute to your company image. That what Pop Up Display is here to help you not only in Singapore but also internationally.

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